Paperback: 27 pages
Publisher: Independently published (December 10, 2016)
Product Dimensions: 6 x 0.1 x 9 inches
Amazon Rank: 6383077
Format: PDF Text TXT book
Price has historically been associated with cost, profit, and quality. Consumer value is often inferred from quality, but quality can exist independent of consumer value. Quality, in and of itself, is not a substitute, or a predictor of value. The key determinant of consumer value is a function of benefits (perceived and real) over total cost (price, time, travel, risk, etc.), analyzed in the context of competitive choices. My Consumer Value Mode...
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